A conceptual framework for inclusive digital storytelling to increase diversity and motivation for cultural tourism in Thailand

Cultural tourism is considered to be a niche market and little attention has been paid to it, as compared with mass tourism. Moreover, visitors have little motivation to visit actual historical sites and read the story displayed behind the exhibitions. These issues highlight a good opportunity to increase further potential extended tourism and increase the motivation of visitors. To broaden and increase the potential market, this study applies inclusive design principles as 'understanding and designing for diversity' and presents reports on the first study. To increase the motivation of tourists, this study adopts digital storytelling as 'the guideline to increase motivation' and illustrates this in the second study

Digital Storytelling Guideline Applied with Inclusive Design for Museum Presentation from Experts’ and Audiences’ Perspectives for Youth

Copyright © 2023, Common Ground Research Networks. The majority of young tourists are not interested in museums since most presentations do not make a connection with this group. Moreover, most digital storytelling presentation guidelines are created based on expert recommendations, and not on audience perspectives and needs. Hence, the aim of this research is to cocreate and propose a digital storytelling presentation guideline including both experts’ and audiences’ views to motivate young tourists to engage in museums. For experts’ recommendations, seventeen face-to-face interviews were conducted. For audiences’ views, thirty-seven interviews were set up to understand what they really need. As a result, this study creates nine factors for digital storytelling presentation guidelines for museums. The value of this guideline is to propose: (1) on-site presentations at the museums; (2) virtual online presentations; and (3) short presentations to attract prospective tourists to come to museums.School of Architecture, Art and Design, King Mongkut’s Institute of Technology Ladkrabang (KMITL), Thailand [2566-02-02-09]

Applying Inclusive Design and Digital Storytelling to Facilitate Cultural Tourism: A Review and Initial Framework

Informed Consent Statement: EC-KMITL_65_095. Data Availability Statement: Not applicable.Copyright © 2023 by the authors.. This article aims to review and identify key challenges and opportunities in the interrelationship between cultural tourism, inclusive design, and digital storytelling fields.. The literature review included searching Scopus, ScienceDirect, and Google Scholar for three main field keywords, drawing 421 articles between 1990 and 2022. Content analysis was applied to literature findings and five categories with twenty-three themes emerged accordingly: (1) issues in cultural tourism; (2) diversity in museums; (3) inclusive design in museums; (4) motivation in museums; and (5) digital storytelling in museums. The article further discusses the nuanced relationship between these three fields and proposes an initial framework to help future growth of cultural tourism through increasing visitors’ motivation and diversity. As such, the work aims to facilitate cultural tourism as an activity that better reflects the diversity of its potential audiences and proactively addresses their needs, requirements and interests.National Research Council of Thailand (NRCT), grant number N42A650227